|
| |
 |
Email Marketing Services |
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
|
 |
Sending e-mails with the purpose of enhancing or developing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business |
|
Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately |
|
Adding advertisements to e-mails sent by other companies to their customers |
|
Sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail) |
|
E-mail allows marketers to reach out to consumers with personalized, relevant and dynamic messages. |
|
Transactional e-mails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment |
| |
|
|
|
|
|
