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PPC Advertising |
Pay per click (PPC) is an Internet advertising model used on various websites, where advertisers pay their host only when their ad is clicked. With our search engines, advertisers typically offers proposal on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Among PPC providers, Google Ad Words, Yahoo! Search Marketing, and Microsoft ad Center are the three largest network operators, and all three operate under a bid-based model. |
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Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
In contrast to the widespread & comprehensive threshold, which seeks to drive a high volume of traffic to one site, PPC implements the so-called associated model that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The colleagues provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate or associate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs. |
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